Local Time NZ

Tourism New Zealand’s first regional campaign finished yesterday and will prove influential to travel businesses nationwide as their new four-year strategy aims to drive growth regionally and seasonally and increase international tourist arrivals.

‘Everyday a different journey to Northland’ was launched in late January to entice visitors to Northland from Melbourne, and these media activities play an important part in Black Label Experience’s digital content strategy and overall marketing plan. 


Whangaroa Harbour featured in promotional material for TNZ’s first single region campaign

Tourism marketing in New Zealand

Tourism New Zealand’s 2018-2021 strategy’s three key objectives are:

1) to sustain value growth year round across NZ

2) to strategically manage their markets and strategies

3) to work with industry to improve experiences for visitors and residents

waipoua forest

Tane Mahuta, Northland

Relaxing at a Bay of Islands vineyard

Luxury Travel in New Zealand

Keeping these outcomes in mind is crucial to Black Label Experience’s mission to provide bespoke, luxury New Zealand travel experiences to elite travellers. Black Label Experience’s Founder, Tania Stoyanof, recently spoke to Tourism Ticker about the challenges facing the industry and why adapting to emerging markets is more important than ever. 

You can read Tania’s interview by clicking on this link Luxury Travel Expert shares New Zealand insight

Thank you to Tourism Ticker for the Q & A session.

Black Label Experience are an experiential luxury travel provider listed with Tourism New Zealand on their highly-ranking and internationally respected ‘100% Pure New Zealand website’; read our profile here:  http://www.newzealand.com/au/plan/business/black-label-experience-ltd-2/