Local Time NZ
01:00 am Sat 13 Jul

About Black Label

Black Label creates premier customised travel experiences to an authentic and exclusive New Zealand that money cannot buy, but connections can deliver.

Around the world, the colour ‘Black’ is synonymous with ‘luxury’ and ‘sophistication’ think Coco Chanel, Black Tie exclusive and prestigious events and being chauffeur driven in a state of the art jet black luxury Mercedes Benz.

In our passion for sport in New Zealand, the colour Black has come to symbolise that which we are most proud of, passionate about, stirred by; so much so that the colour has come to symbolize the best the country has to offer.

So it is with Black Label, only the best of the best is good enough for you.


Clients of Black Label are on a very special New Zealand VIP list, enjoying a custom tailored one-off experience. Black Label inspires and evokes your wants and wishes. We work with you to co-create your bespoke itinerary; styled to your preferences, your budget, your timings and encompassing New Zealand. All complemented by Black Label’s signature twist on luxury.


The experiences Black Label offer are truly unique. Through Black Label’s wealth of connections and extensive insider knowledge covering every aspect of the lifestyle market we connect you with the real New Zealand: not the one in the tourist brochures. Want to camp in a luxury tent in a truly private trout fishing spot? Get to know locals over a hand-crafted beer in an iconic and historic New Zealand pub? Or is dining in the private kitchen with the chef of one of the country’s top restaurants more your style? Whatever you are interested in, we have the knowledge and connections to make it happen, just the way you want it, just for you.


Your travel arrangements are private, known only to you and your travelling companions, and of course Black Label’s team and associates who are centred on delivering you the highest quality, quintessentially New Zealand experiences. We are dedicated to ensuring you come away from your visit feeling you experienced a ‘once-in-a-lifetime’ adventure.

Celebrity Management

Let Black Label be your ‘go to’ person on the ground in New Zealand.


You don’t want your time wasted.

You don’t want to be caught up in the arrival tedium but sometimes it’s nice to be welcomed.

After your fast-track VIP process through Auckland International Airport and a welcome powhiri, discreet hotel check-in allows you to be in control and sets the tone for your personal Black Label experience.

Discreet service is our hallmark. If you want privacy, it goes without saying. And if you’re feeling more adventurous we can provide you with whatever you might want to do in our part of the world.

Black Label’s connections ensure an entree into the New Zealand market that money can’t buy. Access to our own elite, and Maori cultural experiences through Tania’s Iwi connections, will provide you with a memorable stay, where you can take advantage of luxury services like private guides, chefs, childcare professionals, stylists and assistants. Access to luxury homes and transport is provided as required.

A lot of people say it but do they really mean it? At Black Label no request is really too big or too small. Really … Contact Us now.


Everyone thinks I want a 5 star experience, but to me camping next to a river in exquisite surroundings is a 5 star experience; so 5 star doesn’t necessarily mean being in utmost luxury with cable etc. ~ Visiting American Superyacht owner

By choosing Black Label, in addition to having Exclusive New Zealand Experiences, you select assurance that we know our business. From 5 star luxury to free spirited travel, taking you off the beaten path, crafting your individual and authentic experience from start to finish, to bring alive for you the very best that New Zealand has to offer.



Need inspiration? Here are some of the possibilities:

Exclusive New Zealand Experiences




Where Nature comes to play

Your real world theme park – New Zealand

Black Label introduces you to one of the world’s greatest playgrounds and invites you to step into action. New Zealand is home to leisure and sports activities envied around the globe. The nation’s land, lakes and oceans provide everything from the perfect sailing conditions to breath-taking hiking trails and unforgettable foray’s offshore into big game fishing. We arrange for you to surf world-class waves with a local expert then travel by helicopter – for your own private skiing or snowboarding experience on the majestic Southern Alps – untracked powder fields, massive peaks and stunning valleys and with your own personal ski guide: from surf to snow in less than an hour. You choose the pursuit and Black Label makes it happen.

Exclusive New Zealand Experiences



Relax and Romance

Hearts on fire in Black Label country

Black Label enjoys access to an exclusive selection of spectacular properties with settings guaranteed to make the fussiest bride-to-be swoon and that is not all; combined with our incredible service levels and attention to detail, you can be sure she will want you to go Black Label again to celebrate your first anniversary. Whether you are honeymooning, or just wanting a discreet escape with your sweetheart to a breathtaking location that only we know about, it is all within our capabilities.

Exclusive New Zealand Experiences
Lodge at The Hills, Queenstown  New Zealand



Your home away from home

Black Label has unparalleled access to private estates throughout New Zealand, offering a much more personalised option for accommodating you, your family and your personal staff’s needs. Whether you want to be sipping your first coffee of the day looking out across one of the world’s most majestic mountain ranges before teeing-off or perched atop a breath-taking cliff reclining on your sun lounger catching the day’s last ray’s, consider it done. Or perhaps you just want to step out of your inner-city bolt hole downtown into the frenetic pulse of a bustling metropolis for an award winning cocktail, well, either way, Black Label will ensure your place of stay is chosen with what you like firmly in mind.



Exploring Aotearoa’s (the Maori name for New Zealand) vibrant and spiritual Maori heritage

Through Tania’s own Maori heritage, extended whanau (family) connections and kaitiaki (guardianship and stewardship of the land) you are treated to a truly authentic up-close-and-personal experience with New Zealand’s Maori culture and unique manaakitanga (hospitality) which is truly memorable. With an ancestry via Asia and the Pacific, Maori culture is worth delving deeply into. 


Indulge in New Zealand’s magnificent local cuisine and award winning wines.

From top tables to off-beat recommendations

Foodies need look no further to secure that elusive restaurant or one of our exclusive and uniquely New Zealand back-to-nature-private chef experiences. You may have already read of Black Label’s beginnings, where founder Tania Stoyanof and some close friends spent the day at a secluded beach on Mercury Island before cooking their catch of local seafood delicacies – Paua and Scallops, perfectly paired with fine local wines packed for the occasion. This is one stunningly simple way in which you can enjoy legendary New Zealand cuisine: Black Label will offer you many more. New Zealand is a gourmet’s dream made real. From world-class restaurants to locations where you can hunt and gather your own food and have it prepared for you on the spot, to chefs who own vineyards and will cook for you, to coffee made by world-leading baristas to world-beating wines – these are Black Label food and wine experiences.



From 0-100 years, be part of Black Label’s Family in New Zealand

Black Label introduces you and your family to one of the world’s greatest Family playgrounds. Visit Lord of the Ring’s filming locations or even let the kids take a tour of Hobbiton alone with their own personal guide. You could sail, kayak, hike, mountain-bike or swim to your next secret destination with Black Label or helicopter into a working livestock farm with your children and perhaps even help with some sheep and cattle mustering. The possibilities as well as being educational offer an unforgettable engagement with New Zealand with our signature twist of luxury.


Aotearoa/New Zealand an ecologically and environmentally aware country, brimming with pure

Black Label brings you the opportunity to come face-to-face with a country and the people who live its environmental and ecological values. From ‘green architecture’ to our world-acclaimed Manuka honey, organic wines, fruits, vegetables and meats, New Zealand offers you a setting brimming with natural and environmentally-friendly choices at every turn. Our better than world class eco-lodges are dedicated 100% to getting you back to vitality through your expert nutritional, exercise and body work therapists so you can attack your next venture, refreshed, revived. Motivated by your own burgeoning health, the clean air and your pristine surrounds you will be ready for just about anything by the time you leave…

While you decide which is the best package to live your Black Label Experience in New Zealand, you can explore it through this map

New Zealand is the perfect destination for ‘one-of-a-kind’ memorable experiences with breathtaking natural scenery, diverse activities and welcoming locals. Known as ‘Aotearoa or the Land of the Long White Cloud’, New Zealand is made up of two main islands and a number of smaller islands.

You’ll find a picturesque country of towering mountain ranges, lush rainforest, secluded beaches, magnificent glaciers and diverse cities and towns, all with their own Kiwi charm and plenty of wide open space to explore. The climate is temperate – it’s warmest in the north, coldest in the south. Average daytime temperatures range from 12 to 25 C (54 to 76 F) with warm summers ideal for travelling and cold winters providing snow for winter sports. Autumn (fall) and spring bring rainfall that contributes to the clean green landscape, with plenty of activities such as the wine harvest season, cycling and art festivals.

Black Label Experience can connect you to the authentic New Zealand with tailored itineraries for nature and wildlife lovers, romance, gastronomy, adventure, wellness, family groups or special interest.

North Island

The North Island is the most populous island in New Zealand, containing both the largest cosmopolitan city within New Zealand, Auckland, and the nation’s vibrant capital, Wellington. From the sandy beaches and tranquil coves of Northland to the rugged stark plains of the Central Plateau and rolling farmland pastures in the Wairarapa, the landscape is diverse and untouched. Activities vary from visiting glow worm caves, golf, zip lining, Maori culture tours, forest walks, wine tasting, sailing and luxury shopping.

The main regions of the North Island are Northland, Auckland, Waikato, Bay of Plenty, Hawkes Bay, Taranaki, Manawatu-Wanganui and Wellington.

South Island

The majestic Southern Alps are world famous but New Zealand’s less populated main island has more than meets the eye. Visitors are charmed by the South Island’s beautiful beaches, unspoiled national parks, impressive glaciers and fjords, wild rivers and open plains made famous by films including ‘Lord of the Rings’. Activities range from scenic flights, hiking, winter sports, kayaking, world-class fishing, dolphin and whale watching, tours of high country farms and spa retreats.

The main regions of the South Island are Nelson-Marlborough, West Coast, Canterbury, Otago and Southland.


Sign up to receive industry updates and info about dream experiences. We promise to only send you quality content.

Our Service To You


We believe getting to know and understand our clients’ needs in a professional and friendly manner is the key to delivering our promise and quality of service. We keep the process simple and we will not ask you to fill in a questionnaire. We prefer to tailor your experience by speaking with you directly and taking the time to get to know you. Day or night, we are available to follow up your ‘request for a callback‘ within 24 hours and at the time you have specified.


Fill in the contact us form below to arrange your personal callback. This is our opportunity to gain the information needed from you to customise your detailed itinerary. Within the agreed timeframe we send you our proposal and pricing. On approval this is your passport into your own personalised and exclusively Black Label New Zealand experience. Our mission is to go above and beyond your expectations to bring you the very best New Zealand has to offer. We believe our service is exceptional and your impeccable taste in choosing Black Label will open doors you never knew existed.

Making It Happen


The secret behind Black Label lies in the incredible individuals who are dedicated to making your experience memorable. Black Label has developed a hand-picked and trusted team of multi-lingual, multi-cultural and multi-talented individuals throughout New Zealand, with a wealth of local knowledge at their fingertips who are passionate about what they do.


There is an old Maori proverb:

He aha te mea nui o te ao? He tangata! He tangata! He tangata!

What is the most important thing in the world? It is people! It is people! It is people!

Black Label takes care of your every need while you enjoy your exclusive, luxury experience or special occasion. We have forged connections which cover every facet of the lifestyle market, including Travel, Real Estate, Wine, Art, Luxury Retail, Events, Public Relations, Publishing and more. Our people are your people – they are at your service, 24/7. However, wherever and whenever you require. So, if you want to have Exclusive New Zealand Experiences, Black label, is your correct choice.


I have never been so spoiled in my life … 

Photo: Te Arai Lodge

“We just came back from a long weekend at the Luxury Retreat Te Arai organized by Black Label Experience. It was a very relaxing trip, which was exactly what we needed! It didn’t take long to feel totally at home at Te Aria, and I have never been so spoiled in my life.
The family was awesome, the surroundings were beautiful, and the foods were like never before experienced. We were catered to our individual tastes and tolerances with such an extensive range of freshness, colours, flavours, and organic healthiness as we hadn’t thought possible, with a huge range of local and Kiwi products, all of which centered on a health and well-being.
Sightseeing, great conversations, exercise, yoga, combined with amazing foods…what more could one want, but more!”

Luxury Retreat Client from NZ

I would have no hesitation in recommending your services 

“Dear Tania

We are currently on our return flight to Australia and I wanted to take this opportunity to say thank you for the wonderful way you have looked after us.

The itinerary was brilliant and whilst a little hectic at times, a great time was had by all.

All of your Black Label tour guides, hosts, drivers etc did an exceptional job and I would have no hesitation in recommending any of them. Karl who looked after us in Rotorua was exceptional and again would have no hesitation in using his services again.

If you would like any feedback on any particular aspect of the week, please feel free to give me a call on my mobile, but from my point of view, I would have no hesitation in recommending your services to others.

Many thanks again”

Australian Client

“Wonderful job tailor making this trip based on our lifestyle and goals for this vacation”
US Client

Our 30 year wedding anniversary was a unique experience

“We engaged Tania from Black Label Experience to assist us to plan our 30 year wedding anniversary celebration in Queenstown. Tania did a great job in the various stages of planning our big event by coming up with original concepts designed exclusively for us, keeping us briefed, consulting and communicating with us throughout the entire process.

We wanted to self drive, with 2 other couples, starting from Auckland and ending in Queenstown where a group of our closest friends would meet us for a weekend of celebrating our special occasion together.

Tania took care of absolutely everything for our driving crew of 3 couples in 3 cars as well as for our group of friends flying in from Auckland for the weekend, which included the design/planning and management of our personalised 5 day Auckland – Queenstown self driving luxury itinerary, event staging and managing our Welcome Cocktail party with our guests and a black tie private chef prepared 7 course gourmet dinner held in a secret and secluded private Alpine Lodge. Every aspect over 7 days was seamlessly co-ordinated and managed.

Thanks to Tania, our 30 year wedding anniversary was a truly unique and absolutely unforgettable experience for us both and for our guests.
I would not hesitate recommending Tania’s services to others.”

NZ Client


VIP Airport Services

Meet and greet on arrival and fast tracked through New Zealand immigration and customs

Private Jet Terminals

Personalised and seamless arrivals at Private Jet Terminals located in Auckland and Queenstown

Private Jet Catering

Arranged by our experienced and professional private jet caterer for short or long haul flights

Luxury Boat Charters

Connections within the New Zealand Marine industry and Charter Companies  throughout the world to offer a range of exciting on-the-water adventures

Private Jet or Heli transport

Charter New Zealand’s world famous film director Peter Jackson’s private Gulfstream 650 jet during your stay or your own private helicopter, luxury vehicle, with or without your own chauffeur

Luxury Vehicles

Hired for a self-driven or chauffeur-driven stay in New Zealand


Personal Concierge

To take care of your every need and oversee every aspect of your itinerary

Private Chefs

Catering to any culture specific diet and tastes

Specialty Guides

To suit your interests skiing, diving, fishing, hunting, golf, wine, food and Maori culture

Personalised Shopping

Shop with a top New Zealand fashion stylist and meet top New Zealand designers. VIP tickets to New Zealand Fashion Week or World of Wearable Arts arranged on request

Child Minding

Police vetted, security checked, professional Nannies with global experience. Confidentiality and discretion guaranteed

Personal Stylists

Bookings arranged at top New Zealand salons or have a top stylist come to you


Arranged to travel with you to ease any cultural or language barriers during your visit to New


Access to security professionals with global experience


Book a professional to capture the people, the place and the moment to share with friends and family when you return home

Catering to your Stay or the Occasion

Private Luxury Accommodation

Access to some of New Zealand’s most elite and luxurious estates in stunning and secluded locations

Creative Event Management

Big or small special occasion? Design and details taken care of including professional event management on the day


Dining in New Zealand

Securing you the best tables or private dining rooms in some of New Zealand’s best restaurants

Architecture & Design

Access to leading New Zealand architects and some of their most interesting commercial and residential designs

Investment / Education

Seamlessly mix business with pleasure. We can connect you to opportunities such as Art, Wine, Real Estate or other New Zealand products

Art by Appointment

Through Black Label’s connections we arrange viewings of some spectacular works to meeting the Kiwi artists and collectives behind their masterpieces


We can access high profile people in sports, business, real estate, hospitality, government and media for you to meet during your stay


Black Label is exclusive. Black Label is only promoted through personal recommendations by our trusted and extensive global network of contacts, who are in the know and connected to people like you. If you want to have Exclusive New Zealand Experiences, contact us.